MEDIA LITERACY IN THE AGE OF ARTIFICIAL INTELLIGENCE: CHALLENGES OF PROTECTING STUDENTS FROM DEEPFAKES AND MANIPULATION
Keywords:
artificial intelligence, deepfake, media literacy, manipulation, critical thinking, digital education.Abstract
This article examines the impact of artificial intelligence technologies, particularly
deepfakes, on education and youth perception. Students encounter large volumes of visual
and audio content daily, yet many lack the skills to critically assess its authenticity. The
purpose is to explore the theoretical foundations of media literacy and develop
recommendations for detecting deepfakes, using content analysis, comparative analysis,
and survey methods. Findings show that systematic integration of media literacy into
curricula significantly increases students' resilience to manipulation.
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